Cheap Freight of the day
- Thread starter MyTrucksMyRates
- Start date
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I have no idea. However the moment some one does accept an unreasonable offer, then yes, it is the norm until no one else will accept it.
aww yes the broker mantra if we serve them shit and they eat it then this is the way its supposed to be -
had a convo with TQL about this, and yea thats pretty much their view on it. If someone will book freight at a $1/mile, that's their norm and they will keep that rate all the way up until the pick up time approaches and then cave for a bit higher.
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I can’t speak for others but if I had a choice between serving shit and eating shit, I am pretty sure I would take the former. No one forces anyone to accept a crappy rate. If there is nothing on the menu besides shit, perhaps you should eat in another restaurant, or just drive away hungry. It is no different, only in the reverse, of star athletes asking for huge salaries. People can call them greedy bastards, selfish pricks, whatever, but until the owner signs the check, all they are doing is asking. Once the check is handed over, then that confirms what the guy is worth. No different than accepting a low rate.
very fair assessment - you are correct.
what bothers me is that when the market is in the brokerages favor - we get the nature is tough spiel and only the strongest survive.
when the market is in the carriers favors - all the brokerages write crying stories of how unfair and unjust the carriers are and how its important to list of carriers to enact revenge on or something unhinged like that.
I wish I had something thoughtful and insightful to add Art...but I've been doing this almost as long as Loaders and all I can say is try and do business with better brokers for when the market is in their favour and when it's in your favour remember the brokers that treated you fairly. It ALL about relationships in this industry...no matter what.....
PR
The debate between carriers and brokers, the ups and downs of who's taking advantage of who based on volumes, capacities etc. is a debate that will go one for years. Bot5h sides need to get a return on their investment. After all, that's why we are in business. Neither side is operating as a charity.
With that beings said, a reputable broker/3PLP understand the value of sustained trusted relationships with a reputable carrier. They also understand the hard costs associated with running a truck. Those hard costs are reality.
Good brokers/3PL's will survive. Good carriers will survive. Brokers/3PL's that knowingly have carriers working way below costs just because truck volumes are up does not build loyalty and good long term business relationship. Ones that do are basically giving a big middle finger to the industry and everyone in it. Carriers who are deliberately lying to broker/3PL's, double brokering, holding freight hostage to extort money are doing the same thing.
Everyone of us is part of the problem. We have allowed it to happen. Carriers stealing money from their own drivers, brokers/3PLs not paying reasonable waiting time, law enforcement doing nothing about deliberate high value fraud, theft.... and the list goes on.
In 30 years, there has been ups and downs and difficult times. I'm really wondering what the next couple of years bring. We are still riding this rollercoaster down as the economy sinks. Layoffs are starting to happen, companies are pulling back, warehouses are full, people are cautious about spending money. I wonder how carriers and broker/3PL relationships, and or if they can survive, will be affected. Many have never seen a downturn and may think this is a blip.
Its going to be a fun ride.....
With that beings said, a reputable broker/3PLP understand the value of sustained trusted relationships with a reputable carrier. They also understand the hard costs associated with running a truck. Those hard costs are reality.
Good brokers/3PL's will survive. Good carriers will survive. Brokers/3PL's that knowingly have carriers working way below costs just because truck volumes are up does not build loyalty and good long term business relationship. Ones that do are basically giving a big middle finger to the industry and everyone in it. Carriers who are deliberately lying to broker/3PL's, double brokering, holding freight hostage to extort money are doing the same thing.
Everyone of us is part of the problem. We have allowed it to happen. Carriers stealing money from their own drivers, brokers/3PLs not paying reasonable waiting time, law enforcement doing nothing about deliberate high value fraud, theft.... and the list goes on.
In 30 years, there has been ups and downs and difficult times. I'm really wondering what the next couple of years bring. We are still riding this rollercoaster down as the economy sinks. Layoffs are starting to happen, companies are pulling back, warehouses are full, people are cautious about spending money. I wonder how carriers and broker/3PL relationships, and or if they can survive, will be affected. Many have never seen a downturn and may think this is a blip.
Its going to be a fun ride.....
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When the market is “in the carriers favour” reputable brokers should benefit as well. If the source of a brokers profit is the percentage markup they place on the carrier rate, then a higher carrier rate means more profit for the broker. i.e.15% of $3000 is more than 15% of $2500. The brokers who suffered the most during times of higher rates were those who obtain their customers by offering them ridiculously low rates and then try to squeeze every nickel they can from the carriers.
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100000% every broker was trying to the a knight in shining armour when there was a capacity crunch and cheap and stingy shippers were paying out the stinker. But what did many get from that? High blood pressure and a burning hate for carriers. Taking loads at tight margins and eating up a loss is not the carriers fault, that's on you. But hey atleast those offices have ping pong and mini golf to blow off some steam eh?
The smart brokers were making money, building relationships and taking care of their existing clients and carriers.
30
I agree ... brokers don't do better when there is oversupply in the market. They are commoditized when that is the fact. So if the broker doesn't have the right relationship with the customer, it doesn't work. It just becomes a race to the bottom.
It's much easier as a broker to get customers when they need a solution - a good broker proves their worth that way so long as they aren't doing so in a predatory manner.
No good business relationship exists when it is one-sided. Both parties have to reap some benefit.
It's much easier as a broker to get customers when they need a solution - a good broker proves their worth that way so long as they aren't doing so in a predatory manner.
No good business relationship exists when it is one-sided. Both parties have to reap some benefit.
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The only time I’ve quoted low was by mistake..getting into unfamiliar markets..obviously I try not to do that but occasionally it happens. Not sure why any broker would try to purposely undercut the going rate to get business. Worse than having no loads to move would having a bunch of cheap loads that can’t move because they’re priced too cheap.
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Of course there is a relationship with drug and weapons trafficking across the border both ways, every illegal substances of prohibited cargo is been trafficked mostly by Indo Asian owned companies, this is a fact well dissimulated by the CBSA but splashed wide open by the US Customs guys after the pandemic, at the time they had some free time to look a little more into the trucking side and found that 93% of truckers caught trying to smuggle were of Indian origin and of those more than half claimed to subscribe to the Sikh religion, " is enough to wear a turban to make that claim" which doesn't necessarily mean you are part of it. Let me clarify that not all Indian companies are involved in trafficking, only a high percentage of which should ring many bells, the most acute problem for trucking and real estate activities which are highly affected by all this illegal enterprises is the moneys generated by these types of crimes, those capital find a way into the trucking and real estate market, and while the individuals asking for loans to those channeling those crimes proceeding funds may be innocent, they still crate an unfair competition environment with bonafide entrepreneurs. so we can say with confidence that along with the fraud concocted with the LMAI letters, drug and weapons traffic is threatening a full destruction of all trucking companies operating by the rules in Canada, and our government is fully complicit in it.
This TQL guy is definitely Smokin in his cabin today
They will probably charge the customer $2,600 or more…… screw the carrier and fill their pockets. What do they care about the health of the transportation business or carrier survival?
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If all they quote is 2600 they are not only crooks they are stupid crooks. I would not even consider it under 4k.
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