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The problem with carriers accepting cheap paying loads is, it perpetuates the whole process. One guys takes the low rate, and now every other guy will be expected to do the same. If enough carriers say simply say “NO” and run their trucks home empty if necessary, the cheap rate has only one place to go….up. Whether the shipper is a tightwad and demands the lowest rate or the broker is trying skim off a huge profit, if the load doesn’t get moving, the rate will increase.