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This company was started back in 2019 and had prior active authorities which were recently cancelled. I assume they were on the same policy and now looking for a new one.
Direct shipper would give them a chance - just like Pride group, they never stopped hauling for Nestle.What I can’t wrap my head around is who will be dealing with this latest reincarnation? If indeed this is the same gang as Lion Force, what shipper would entrust their freight to them? What owner operators or drivers would sign on with them after being burned once before? Perhaps most important, who in their right mind would extend any type of credit to them? Fuel suppliers, equipment manufacturers, landlords?. This is a classic example of “fool me once, shame on you, but fool me twice….shame on me!”
J,What I can’t wrap my head around is who will be dealing with this latest reincarnation? If indeed this is the same gang as Lion Force, what shipper would entrust their freight to them? What owner operators or drivers would sign on with them after being burned once before? Perhaps most important, who in their right mind would extend any type of credit to them? Fuel suppliers, equipment manufacturers, landlords?. This is a classic example of “fool me once, shame on you, but fool me twice….shame on me!”
Unfortunately, I know you’re right. I saw it first hand with Nestles and the Pride Group. We had a small, small, sliver of Nestles freight business and when the whole Pride fiasco happened, I thought great, maybe we can get a bit more business. HA! We not only didn’t get asked to quote on any other lanes, we lost the small bit we did have to Pride and their new, improved rates! Criminal really. A large multinational company that brags about its ethical behaviour and community involvement. Morals, ethics and corporate responsibility are all negotiable items when low freight rates are placed on the table.Direct shipper would give them a chance - just like Pride group, they never stopped hauling for Nestle.
Money talks, opportunity for cheap rates.
Do I think it's right? Absolutely not. But it is the nature of the game.
I would be curious where the money is coming from. Some sort of private lender I imagine.
"Pride" is something this company doesn't have.Unfortunately, I know you’re right. I saw it first hand with Nestles and the Pride Group. We had a small, small, sliver of Nestles freight business and when the whole Pride fiasco happened, I thought great, maybe we can get a bit more business. HA! We not only didn’t get asked to quote on any other lanes, we lost the small bit we did have to Pride and their new, improved rates! Criminal really. A large multinational company that brags about its ethical behaviour and community involvement. Morals, ethics and corporate responsibility are all negotiable items when low freight rates are placed on the table.
and yet folks on here deal with them daily. I see their trucks and loads posted both of which must be getting covered.."Pride" is something this company doesn't have.
Still stories floating around about them and more money troubleand yet folks on here deal with them daily. I see their trucks and loads posted both of which must be getting covered..