E.T. Transport Interview with Lion Force Owner

What I can’t wrap my head around is who will be dealing with this latest reincarnation? If indeed this is the same gang as Lion Force, what shipper would entrust their freight to them? What owner operators or drivers would sign on with them after being burned once before? Perhaps most important, who in their right mind would extend any type of credit to them? Fuel suppliers, equipment manufacturers, landlords?. This is a classic example of “fool me once, shame on you, but fool me twice….shame on me!”
 
What I can’t wrap my head around is who will be dealing with this latest reincarnation? If indeed this is the same gang as Lion Force, what shipper would entrust their freight to them? What owner operators or drivers would sign on with them after being burned once before? Perhaps most important, who in their right mind would extend any type of credit to them? Fuel suppliers, equipment manufacturers, landlords?. This is a classic example of “fool me once, shame on you, but fool me twice….shame on me!”
Direct shipper would give them a chance - just like Pride group, they never stopped hauling for Nestle.

Money talks, opportunity for cheap rates.

Do I think it's right? Absolutely not. But it is the nature of the game.

I would be curious where the money is coming from. Some sort of private lender I imagine.
 
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What I can’t wrap my head around is who will be dealing with this latest reincarnation? If indeed this is the same gang as Lion Force, what shipper would entrust their freight to them? What owner operators or drivers would sign on with them after being burned once before? Perhaps most important, who in their right mind would extend any type of credit to them? Fuel suppliers, equipment manufacturers, landlords?. This is a classic example of “fool me once, shame on you, but fool me twice….shame on me!”
J,

There are just as many scummy brokers out there... where price is everything. Just ask the carriers on the board. They sell you a load for 500.00 then 15 minutes later call to cancel it because they found someone to take it for 450.00.

Integrity and a persons word... are moving out of this industry as fast as the dirtbags are moving in.

It's not just our business space... it's the country as a whole... we're in a very sad state right now.
 
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Direct shipper would give them a chance - just like Pride group, they never stopped hauling for Nestle.

Money talks, opportunity for cheap rates.

Do I think it's right? Absolutely not. But it is the nature of the game.

I would be curious where the money is coming from. Some sort of private lender I imagine.
Unfortunately, I know you’re right. I saw it first hand with Nestles and the Pride Group. We had a small, small, sliver of Nestles freight business and when the whole Pride fiasco happened, I thought great, maybe we can get a bit more business. HA! We not only didn’t get asked to quote on any other lanes, we lost the small bit we did have to Pride and their new, improved rates! Criminal really. A large multinational company that brags about its ethical behaviour and community involvement. Morals, ethics and corporate responsibility are all negotiable items when low freight rates are placed on the table.
 
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Unfortunately, I know you’re right. I saw it first hand with Nestles and the Pride Group. We had a small, small, sliver of Nestles freight business and when the whole Pride fiasco happened, I thought great, maybe we can get a bit more business. HA! We not only didn’t get asked to quote on any other lanes, we lost the small bit we did have to Pride and their new, improved rates! Criminal really. A large multinational company that brags about its ethical behaviour and community involvement. Morals, ethics and corporate responsibility are all negotiable items when low freight rates are placed on the table.
"Pride" is something this company doesn't have.