20
Tariffs up another 35%. Someone really digging poking that hornet nest.
Highway setup asking for ELD integration
- Thread starter Pinktruck4
- Start date
20
Igor Galanter
Well-Known Member
20
Jeez, don't give him any ideas, eh... LOL
I guess you're ok with Highway taking all your pickup/delivery locations and selling those GPS positions along with AI generated leads for the address at that GPS position.
Soon you'll be creating a post asking why you've lost your customers or why your broker customers have lost their customers to some other huge brokerage.
Just think of it this way, you go to your direct customer every day for pickup - Highway knows about it. A broker sends 10 different carriers each week for 10 weekly delivery and Highway knows they are a higher volume receiver. That information is gold to CH Robinson and TQL.
Don't share this data for free - not every one of your ELDs, 24/7, 365/yr. One truck , under one load, for a customer maybe, but not carte blanche, every single ping of your whole fleet for purpetuety. With AI, the reach is indefinite and since the carrier does not pay Highway for extracting your data there is no limit to what Highway can do with this data collected and assimilated.
I share the same sentiment, I guess the good thing is highway is only needed with the "broker" freight that we do, which is vin specific, for each load that we do. That being said I agree not having control on that data is concerning. On the flipside we do a pretty good job with keeping our brokers informed on tracking and tracing but hey if they want to see a green triangle moving on a map I'm not worried about it, in fact it puts them at ease and they know we are not messing around.
As far as customers being lost, at the end of the day, we are in a service industry! If i cant bring value to the table to keep them long term, then hey they are free to shop around, just like we do with repair mechanics, fuel vendors etc. Its funny trucking is now like selling umbrellas in the Sahara, everyone offers pretty much the same thing and you just hope to be the one that gets picked, when there's a light drizzle.
I don't think you understand. Highway doesn't just track that one brokered load. They collect EVERY ping, EVERY crumb of data for EVERY piece of equipment that Motive generates under your account. Each and every truck that stops at your OWN customers or the customers of the brokers you haul for is now their information. They are effectively collecting addresses and volume for each shipper in Canada and the US.
Soon brokers will understand that every carrier they use that has HIGHWAY ELD authorized is a leak of their precious customer data. Now, how do you prove that you are not with Highway ELD.?