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That's not quite true: brokers are customers too. A carrier who has five or ten steady broker clients is just as valuable as a carrier who has direct shipper clients. A customer is a customer.. some are manufacturers, a good many are commodity traders, and some are middlemen.. but money is money, and they're all customers.
Yes, I agree that brokers are customers as well. However, they are a different kind of a customer. Generally speaking the majority of brokers are not loyal to any particular carrier for any particular lane, but that was the nature of their business. I don't see it rolling out that way anymore. Brokers who have, or are, adopting the 3PL practice of contracting a specific carrier, for a specific volume, on a specific lane will continue to be successful. Those that continue to try and play the spot market game will suffer dearly.
Just my humble 2 cents worth.