Our salespeople and customers understood/understand when there is a capacity crunch as we have seen over the last couple of years but much more so in the last 6 months and pricing has gone up seemingly on every shipment, everyone is accepting of the large (sometimes 30%+) increases for TL on certain lanes. They understand that when there is quite a bit of freight and few to no trucks in an area that carriers will do what makes good business sense (and what's been coming for a long time), they will demand higher rates and rightfully so. After all, someone will pay the 'going rate' if it happens to be increasing out of an area. This is simple supply/demand learned in Economics 101 and everyone 'gets it'.
On the flip side, for only 2 weeks there has been a very slight (we're talking $50-$100) reductions for TL on only some lanes (a mix of inbound and outbound) and everyone is freaking out? Really? The rates are on a whole much higher than they were 6 months ago but a slight claw back due to supply/demand changing which we all know is only a short term claw back and people cry wolf.
The GOOD NEWS: Not to worry, we all know what happens May-September. Produce! Capacity shifts with more equipment in the south and west and when there are less trucks in places like IL, OH, NJ, etc... prices will go right back up and over what they were last month for example and everyone will be less stressed out. Hold on, everything will be ok!!
Salma: you hit the nail on the head, a carrier I've never worked with before who happens to be $50 less than a great carrier that I work with all the time is a huge risk for little gain. That being said, I'm perfectly ok with rates increasing because of economic factors, why can't they go down a little bit due to the same factors? I mean, why shouldn't the amazing carrier give up a little bit if there is a shift in supply/demand when they have been successful in large gains due to the same reasons?
I shouldn't have had 2 coffees this morning...
Keep well,
Mike