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I had a feeling you were from G Roch.
And yes ... I don't have to agree with what G Roch does.
I feel that we can all market ourselves how we wish. As long as we represent ourselves accurately and proudly, we are not doing anything wrong. If we feel we have to do it hiding behind something, it answers our own questions on whether what we are doing is right or not ... if one feels they are right, they should be proud to show it and should be able to explain why.
That said, the double-broker/co-broker thing isn't a positive thing because it generally leaves the customer far removed from what is actually happening with the freight and leaves them too exposed. And the paper trail slows the payments down the chain.
With the focus of shippers on visibility and optimization in the supply chain, and the major 3PLs having multiple offices to cover different regions, it leaves the old adage of double brokering (I believe that many years ago it had merit) in a legitimate sense in a stage of decline.
If G Roch is actually just posting fake trucks on US load boards, grabbing everything and rebrokering it, then really it's doing nobody any good ... but instances where the 1st broker automatically co-brokers with you, the relationship is different, I acknowledge this.
If I was still on the carrier end of things, I'd avoid taking loads from anyone who was not dealing with the customer directly because of those things ... and in fact, I did very little business with G Roch when I was because even 12 years ago when I switched over, I knew what was going on. I suspect G Roch has trouble building relationships with its carrier partners for that reason.
This is really just a heart-to-heart, I believe that G Roch is still in it for the long haul, but the hey-day of it all is over and will never return.
And yes ... I don't have to agree with what G Roch does.
I feel that we can all market ourselves how we wish. As long as we represent ourselves accurately and proudly, we are not doing anything wrong. If we feel we have to do it hiding behind something, it answers our own questions on whether what we are doing is right or not ... if one feels they are right, they should be proud to show it and should be able to explain why.
That said, the double-broker/co-broker thing isn't a positive thing because it generally leaves the customer far removed from what is actually happening with the freight and leaves them too exposed. And the paper trail slows the payments down the chain.
With the focus of shippers on visibility and optimization in the supply chain, and the major 3PLs having multiple offices to cover different regions, it leaves the old adage of double brokering (I believe that many years ago it had merit) in a legitimate sense in a stage of decline.
If G Roch is actually just posting fake trucks on US load boards, grabbing everything and rebrokering it, then really it's doing nobody any good ... but instances where the 1st broker automatically co-brokers with you, the relationship is different, I acknowledge this.
If I was still on the carrier end of things, I'd avoid taking loads from anyone who was not dealing with the customer directly because of those things ... and in fact, I did very little business with G Roch when I was because even 12 years ago when I switched over, I knew what was going on. I suspect G Roch has trouble building relationships with its carrier partners for that reason.
This is really just a heart-to-heart, I believe that G Roch is still in it for the long haul, but the hey-day of it all is over and will never return.