Once again, pondering ways to make our industry better all around, I am wondering if NTBA would be a good way to start bringing some form of compliancy and legitimacy to freight brokers.
Since the requirements in Canada are so low, and Loadlink only requires a business name and a bank account, how great would it be that a carrier could go on a website to see if the broker they are about to book a load with is a member in good standing with the NTBA? The NTBA could provide a sounding board and complaint resolution process between brokers and carriers. They could provide brokers with alerts, based on investigated complaints from other members, of carriers that are causing havoc. I could see them being an intermediary for escrow payments if both parties agree. As a carrier I would be able to extend more credit to a broker who has met much higher requirements through an independant third party.
Of course, the NTBA would need to step up their game a bit but I think that they already have the visibility and the structure to take off with this. They would just need buy in from brokers. We need them to provide enough services to become the defacto standard requirement for brokers.
Thoughts?
Since the requirements in Canada are so low, and Loadlink only requires a business name and a bank account, how great would it be that a carrier could go on a website to see if the broker they are about to book a load with is a member in good standing with the NTBA? The NTBA could provide a sounding board and complaint resolution process between brokers and carriers. They could provide brokers with alerts, based on investigated complaints from other members, of carriers that are causing havoc. I could see them being an intermediary for escrow payments if both parties agree. As a carrier I would be able to extend more credit to a broker who has met much higher requirements through an independant third party.
Of course, the NTBA would need to step up their game a bit but I think that they already have the visibility and the structure to take off with this. They would just need buy in from brokers. We need them to provide enough services to become the defacto standard requirement for brokers.
Thoughts?