Great points freight broker.
My advice for working with the larger brokers is; call in, ask to meet with a capacity rep and start to build a relationship with that person or their smaller team. Having up front conversations about your expectations and goals versus their expectation and goals will help you decide if this is a good fit. Ideally, the relationship should be mutually beneficial and you will want to achieve growth together. Then I would continue to call that person daily and show them that you want to work together. It can be difficult to 'break in' to their
top carriers call list. Trust is key and once you build that trust, it gets easier, day-by-day. Then I would try to stick to working for that person or smaller team and have them work to move you around (look for round trips, or additional opportunities). I always tell people that if they were to do 100 loads with 100 different people in a larger brokerage firm and they mess up 1 of those 100 loads, that person could potentially 'flip out', and look to remove the carrier from any future load with their company as there may be a lack of strength in relationship. However, if they moved 100 loads with the same person (or small group) in that same brokerage firm and they messed up one load, the result would probably be completely different. The strength of the relationship would be weighed, there would be an opportunity for learning (what went wrong? why? what should have happened? and how to avoid in the future?) and as long as the trend didn't continue overtime in the future, the relationship would grow stronger via communication. I work for CHR and if you would like to contact me, I would be happy to direct you to capacity rep looking to grow their portfolio and willing/wanting to sit with you and discuss where you and CHR may align. We are always looking to match freight on both sides of the border. Do we always have round trips? NO, but we work diligently to match freight as best we can to provide additional opportunities for our carrier base, while looking to increase efficiencies.
Greg Cross
greg.cross@chrobinson.com
CH Robinson - Toronto, ON