MacKinnon Trans

faey06

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May 20, 2009
464
1
16
Ontario
10
Its true, most of my drivers have come from our other drivers meeting them in the truckstop. They get talking and next thing you know I am getting a phone call.

It also helps with retention. When our drivers find out what is involved on the 'greener side' from drivers actually living it they find that we are one of the better carriers to work for.
 
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We use to advertise a lot now only for local when we happen to need them, the last time we did a big add $4300 and got no responses that was it we give a bonus to our drivers for recruiting.
 
Word of mouth is the best form of advertising. If the drivers are happy, they will bring other drivers.

Keep them by offering decent pay, Group benefits, Group disability, healthy and wellness, etc.