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The loss of a customer timed with buying of a Lambo I am sure has crushed a few brokerages.It floors me when a non-asset based brokerage ends up this way. They should have been investing enough of their retained earnings back to get through tougher times. I suspect this is similar to what happened with Freightworld, and also ILCO. They likely got caught up with too much bad debt and couldn't overcome it - or the owners thought it was more important to gallavant in a Lamborghini or something rather than pay their bills. Though I think in this case it's probably the first one.
The way I see it, there are two ways for a broker to be successful nowadays ... well 3 if you count getting business and not making enough on it.The brokerages of 10-20 years old have had a very distinct landscape change over the decades. There used to be honesty and integrity which translated into loyalty. Thousands of cold calls would filter to a couple of opportunities. A broker would prove their salt and eventually had a business relationship that was loyal from the freight payor down to the carrier. Currently that has changed and now we deal with:
Now add in a lack of consequences due to minimal enforcement, fraud, declining margins and lower freight requirements and you have a turbulent time to navigate for being the middle guy.
- Boardrooms deciding the spend, not the guy in the shipping office.
- Excel sorting from Z-A by price to award freight regardless of whose name is in column A or the qualifications.
- Email distribution lists 20-50 long to see who can move the freight and new emails added weekly.
- Ignorance in the complete process causing costs to increase
For a broker to survive now, you need to educate the freight payor. Tell them what you bring to the table that the boardroom decision does not contemplate. Insert yourself all the way through the shipment, make sure it's the right carrier, phone the shipper to confirm the right truck has arrived, and call the receiver to ensure the same truck delivered, and be available 24/7 for the carrier to contact should something go wrong. Most brokers do not do this and expect everything to flow properly like it used to 20 years ago. They'd trust the carrier to manage it and eat any additional costs - anything else they'd take out of their own end. They have made it purely a transaction. The days of 'here's your confirmation sheet - send me the POD when its delivered' is way over.
There are still opportunities for brokers but they need to up their game and fight for that loyalty.