Driver Recruitment
- Thread starter Paul S
- Start date
30
I found (in my past jobs working for truckload carriers) that ads didn't work nearly as well as word of mouth. We told our current drivers that we were looking for more drivers and gave them an incentive.. $250.00 for a good lead and another $250.00 if the lead panned out and they were hired. After that they got another $250.00 if the new hire remained with the carrier for at least three months. Some drivers did really well with our incentive program.. one of them got us 20 good drivers in the span of a year and boosted his earnings by 15K for that year.
About ads, we used Truck News and Over the Road. Results were disappointing; however we found that results were better when more information was provided. But we eventually stopped using ads as the cost was prohibitive compared to the return we got. Maybe also look at advertising in your local newspaper.. we did that and found it to be a lot cheaper and somewhat more cost effective than the trade publications.
Hands down though, a referral program is most effective.. drivers listen more to other drivers than they do to recruiters or what's in an ad.
About ads, we used Truck News and Over the Road. Results were disappointing; however we found that results were better when more information was provided. But we eventually stopped using ads as the cost was prohibitive compared to the return we got. Maybe also look at advertising in your local newspaper.. we did that and found it to be a lot cheaper and somewhat more cost effective than the trade publications.
Hands down though, a referral program is most effective.. drivers listen more to other drivers than they do to recruiters or what's in an ad.
30
Your drivers should be your best recruiters. In 19 years we have advertised 3 times and gotten nothing but finks and Mahoney's.
Guys to seem to scan Kijiji of the 3 ads we found that one got the most interest.
Right you are Rob!
A well treated happy driver will always make for a good recruiter. But many need an incentive to start spreading the word. Get them some business cards with the name of the right contact at your company and more importantly explain to your drivers why you need to add or replace.
If you need several drivers, you might want to think about a booth at one of the major truck shows. Have the owner and a couple of happy drivers talk to as many potential drivers as possible. Give away hats and goody bags and they will flock to it.
A well treated happy driver will always make for a good recruiter. But many need an incentive to start spreading the word. Get them some business cards with the name of the right contact at your company and more importantly explain to your drivers why you need to add or replace.
If you need several drivers, you might want to think about a booth at one of the major truck shows. Have the owner and a couple of happy drivers talk to as many potential drivers as possible. Give away hats and goody bags and they will flock to it.
10
Like others, we have found that our drivers are usually the best recruiters, especially when it comes to owner operators.
Other than that we have also used kijiji with some success.
Other than that we have also used kijiji with some success.