Funny... I was thinking about posing this week based on all the crappy info we receive from customers sometimes (as a carrier). This week alone we had 3 wrong phone numbers, 2 places that did not have a loading dock that was booked as "dock to dock", 6 deliveries with no dock booked as "dock to dock" and 4 wrong address for pick up/delivery. Does anyone with "CSR's" have them verify the info before it is sent to the carrier?!?! Or is the customer king?
As an intermediary it is just as important "in my opinion" to verify the info given to the carrier from the customer. Don't get me wrong customer service is important but it seems that the information we are getting from SOME brokers is getting worse and worse.
The value added by a broker is streamlining the entire process of a shipment, not just collecting more money from the customer than what they pay the carrier. I guess that is what I find frustrating as a carrier is that everything is the carriers problem, everything is the carriers fault. But really with good info we would save everyone alot of headaches. And for the brokers that find it appropriate to put their contact info for the shipper and consignee so the carrier can't steal business from you, you best be sure all of your info on the carrier tender is accurate (FYI - the majority of quality carriers are too busy moving freight well to chase after every single account we move for a broker, we leave that to the not so reputable carriers which moved your freight based on price point. There are times you may not have many options which is understandable to use a particular carrier, but usually you get what you pay for in this business.
And there are alot of them based in the "Carrier Relation" section as food for thought. Mike JR made a very good point earlier. The good carriers will move your freight 99 times out of 100 without a hitch, and for the time where there is an issue we will call you to keep everyone in the loop. Because yes, thnigs do happen outside of everyone's control from time to time.
Finally, In regards to email for tracing... if you don't like email, you don't like to sit on hold and you don't like getting bad info... sometimes it does take some time to get accurate info to you (time zone delays, drivers sleeping, larger than normal amount of requests at a particular time etc.) I think email is a valuable tool, as you can create group emails and multiple people can see your request at the same time if the carrier is set up properly. So you might have 2 or 3 or more people that can respond to your request much faster than waiting on hold and getting frustrated...
Anyways, thats my comment on this thread for today, very good thread. As a "reputable carrier" we do take your comments on here seriously for self improvement, just hope that this creates some thought for self improvement on the broker end of things as well.