Not necessarily Rob. I've had to jack some of mine 100% because I can't get outbound to where, and more importantly when, I need to be.
For a lot of the work I do, my outbound needs to meet very specific parameters. In many cases shippers and brokers are not guaranteeing that I can be loaded and unloaded in a reasonable time, and without that assurance, I just leave their loads right where they are ... on the dock. As I mentioned in another post, if you can't make a commitment for my time, I can't make a commitment for your load.
As a carrier group our time has become extremely valuable. You personally know who I work for. You would not believe the pressure they are putting on their customers to turn trucks quickly, efficiently, and on time. They aren't just waiting time charges ... I think one could safely call them waiting time penalties.
In the same vein though, I am also being held to a higher standard than what would have been considered acceptable as little as 6 months ago. I don't have any trouble meeting the new standard. I exceed it anyways as a normal course of business, but I am aware of more than a few carriers, and not all small carriers either, that are finding themselves displaced because they can't make the grade.
I was asked today what my expansion plans are for the upcoming year, and for the long term. What was clear, but unsaid was that my services are supported by my customer. In short, they are guaranteeing my survival, no matter what.
Anyways, higher rates translate into higher consumer prices. Higher consumer prices will translate into innovation. All these higher rates, and they will stay high albeit not a spike levels, will drive ever expanding research and development in moving goods farther, faster, and cheaper.
The next 12 months are going to be very interesting in this industry indeed. Stay tuned folks

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