A very good read on social media and its place (and lack of) in transportation.
This topic will be covered at length at the next Delta Nu Alpha dinner in November. If you want to learn more about promoting your business and uses of social media (Facebook/Twitter/Blogs) - this is the meeting to attend. Having a little knowledge...or no knowledge...everyone needs to get up to speed on these emerging trends and how they can benefit you and your company.
For those who attended the Transcore breakfast back in July - social media was one of the topics touched upon. The same speaker will be back to elaborate on this and other media sources relevant in the industry today.