If I could be so bold, why doesn't freight broker go out and buy some trucks and run his or her own freight if he or she is so good at it.
Because there's far too many freakin' trucks in the industry right now!
Want to know how to make a million dollars in trucking real easy? Invest 2 million in a trucking company.
What needs to happen is more carriers should stop buying trucks and start brokering more. As a broker, I don't want to own trucks. I know how to sell, not change tires and manage drivers. If you guys love that business than great for you. I absolutely don't look down on you for it. It's a tough and hard business. One which I prefer to leave to the experts.
I've been selling for 15 years now. 8 of which in transportation. I'm good at it. I've dedicated my career to it. That's what I do. If I dedicated the next 15 years to running a trucking company, I could probably be good at that too, but I realize outsourcing it the experts is way better.
You could go out and hire a sales team and spend 15 years figuring out how to hire the right person, how to manage them, how to set a propper compensation system, how to install the right CRM system to manage them, etc., etc., spend money on marketing, a website, get ranked on google, advertise in magazines, etc, etc. I would suggest, it's probably better to outsource. There is a cost to being an expert at something. It takes time and money.
Honestly, if you could magically remove all brokers tomorrow as someone suggested in an earlier post. The rates in the industry would fall by 15-20%. Why? because the carriers would bid away the brokers margin down to zero and still be complaining about low rates. I'm all for higher rates. I wish every carrier would raise their rats by 25%! Then I could raise my rates too!