Hey Rob,
I wasn't implying the carrier 'should' give us a break vs. everyone else, I was thanking them for when they do. The carrier (sometimes) claims they are offering us a slightly lower price - perhaps they prefer to work with us in those instances? They like how we book pickup and delivery apts when required, they like dealing with our staff vs. some of the others, they like that we always go to bat for accessorial charges when they apply (we don't tell them to collect from the shipper/consignee themselves), 99.9% of the time the customs broker listed on our confirmation is correct, that kind of thing. I'm sure other times they are telling someone else the same thing.
Absolutely the point of my post was that we appreciate when carriers notify us that it's being broadcast to everyone in the industry (because we may not know otherwise) and the only way I'll get the order is to be the broker that quotes the smallest margin. Too many of those in a row (without getting the business) and it's time to politely ask the client to be removed from the 'list'.
We do NOT: 'pay the lowest on every order no matter the quality of carrier, no matter their SAFER score, no matter if they have active insurance or not, no matter the holes in the trailer, no matter the service requested by the customer and then to charge the customer the most they are willing to pay'. Rather, good brokers that want to be in it for the long run that want to build relationships with customers, carriers and all 3 parties grow their businesses together and all 3 parties make fair margins together. If our client needs 'very strong service at a fair price' and you have a truck there we're both in luck - after all you get what you pay for!!

Never had a late shipment with you, never had a claim with you either!!
Keep well sir,
Mike