What's your web strategy?

[Pablo]

I read an interesting article today with the following statistics:

By end of 2010 Generation Y will outnumber Baby Boomers
One in eight couples married last year met via social networking (facebook)

It took radio 38 years to reach 50 million people. TV, 13 years, the internet, 4 years.

Social Media have replaced porn as the no.1 activity on the Web (how sad )
Facebook added 100 million users, iPhone added a billion applications in nine months.
Facebook has 300 million users, 50% logon every day.
On average 8 billion minutes are spent on facebook each day.
24 of the 25 largest newspapers are experiencing declines.

The world is a changin'

How are people capitalizing on this?

I for one have begun an integrated web marketing strategy to include social networking in my marketing efforts. Linkedin gets you Google rank and so does facebook. I've opened mico-sites in various industry related web sites for the traffic and backlinks. I've started a target market specific Linkedin group and already have almost a 50 logistics managers in my target market as members.

Just some suggestions. You guys gotta be thinking about this stuff.

Check out this article:
http://www.linkedin.com/news?viewAr...992/1078/FREE&urlhash=fECr&trk=NUS_RITM-title

 

[ontime]

I've opened mico-sites in various industry related web sites for the traffic and backlinks. I've started a target market specific Linkedin group and already have almost a 50 logistics managers in my target market as members.[/url]

Do you mind sharing those sites?

 

[Paul S]

I have created a lead generation website for freight leads, customer area , admin area all have been set. More info will be given via PM I will be selling this product if someone is interested pm me. This post is my personal project nothing to do with the company I am with.
Thanks for reading.
Paul

 

[Pablo]

There's lots

Do you mind sharing those sites?

On time.. I can't really tell you every site I've found that provides traffic and rank on my backlinks. My competitors would love to know that. However, I can help you find ones that work for you.

Google some of the key words the your customers are likely to use to find you. For example if you specialize in moving paper rolls for example, you could google "paper carriers" or "paper logistics" or "ship paper to canada.. etc" you can also use the Google keyword tool and it will suggest alternate key words that are close to yours that also provide traffic. Find sites that provide info to the people who ship paper and negotiate links from their site to yours, you may have to provide a link back to their site in return. Find industry specific buying groups or guides and make sure you advertise there.

Those are a couple of ideas.

 

[brwnee]

Social Media

Pablo makes some very good points here. Social Media is quickly becoming an avenue to help you build your brand, your relationships and your communities. It will help with your online presence - create visibility with your customers, vendors, staff - but what I feel the biggest thing social media can do is have a direct affect on your driver retention and recruiting. Many of the big companies are now on Facebook, Twitter, Google +, YouTube and LinkedIn. Here is a piece from an article I read recently - the link for the whole article is below:

Land Lines’ March 2010 Reader Survey (@Land_Line_Mag, Land Line Reader Survey), a good barometer of Owner Operator practices, shows that 56.1% of their readers used Facebook., 7.5% are on Twitter, 6.4% “use” blogs and 3.2% are on Linkedin. More and more tweets from self identified truckers are referencing Foursquare a location based social media application.

The rest of the article can be read at:

Social Media in the Transportation Industry - JAN Kelley Marketing Staff Blog

If you are interested in how Social Media Marketing can help you please send me and email for more information.

transportmarketing@yahoo.com

Regards,
Brwnee