Alx, as you know, not all brokerage operations have adopted the "price is King philosophy". As a result, there are operations similar to my own that have maintained not only a strong, loyal customer base for 20 years, but have continued to be profitable, even during this economic downturn. I agree, the purchaser in this case is looking to acquire tangible assets and an operation with which he is familiar. My post, while partially in jest, was meant merely to offer another type of purchase option. In some cases buying "good will" can be an opportunity to continue reaping the rewards of a profitable business.