KeepTruckin rebrands as Motive to reflect broader focus

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KeepTruckin has rebranded as Motive as the tech company expands into agriculture, manufacturing, construction, field services and other sectors beyond trucking. “Changing our name to Motive better reflects the diversity of customers we serve and problems we solve,” said CEO Shoaib Makani. Along with the rebrand, Motive has launched the Automated Operations Platform. The platform […]

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