Shippers are paying from Toronto to NJ , any given city $900 - possibly $ 1000.00 ALL IN . And even on reefer loads....I remember when we used to get $ 1200 - $1400 per load.
I'd say that depending on where in NJ the freight is going to, it may be right -- I would say it would range $900 to $1100. Northbound freight off the ports in particular for reefer pays pretty good so it's not out of the realm of possibility for the right carrier.
A lot of carriers are running from here to NJ for $1000.