Carrying on, I'd like to ask ...

Michael Ludwig

Michael Ludwig

Well-Known Member
Jul 6, 2009
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In the Ethical Question post we were all just getting into some fun and healthy dialogue. Unfortunately we got moderated to an end, and perhaps with good reason, but I think we carriers and brokers were sort of beginning to understand each other a bit.

From my perspective, I can't see where this industry can live without load brokers in some way, shape, or form. It may not always be the way you guys work now, but I have to assume you will adapt to change the same way carriers have done and will do.

I only ever want 3 things from a load broker:
1) Tell me the whole story.
2) Pay me a fair rate. Simply ask me and I'll tell you why it's fair.
3) Pay me quickly.

What do brokers want from a carrier?
 
# 1 Honesty. (pls don't tell me the truck will be there in 30 mins, when you know he's 300 miles away.)

pls keep rates in check, everyone wants to make money however charging a broker $4.50 a mile because you have a truck in the area is crazy. (Don't complain when we give you $1 a mile the next time you need help).

For the record I've never been close to paying a $1 a mile but I do know many who do.
 
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1) Give my customers freight the same care and consideration that you give to your own customers.
2) Do what you agreed to do and if you can't, please, please let me know in enough time to make alternate arangements.
3) DO NOT LIE TO ME. There is nothing you can make-up that I haven't heard before. The truth, no matter how terrible, can be dealt with and it is easier to remember the truth.
 
I think you will find that honesty will be front and centre in everyone's answer. It is number 1 one my list.
 
1) I have to say honesty is the #1 thing. If something needs to be relayed to a customer, it's better to come out straight with it. If the customer can't trust you, chances are he/she won't remain a customer.

2) Please don't insult our intelligence -- a large percentage of us on the broker side worked on the carrier side and understand things and how they work. A lot of us work for companies that work on both sides of the fence.

3) Respect and partnerships are mutual -- we'll be fair to you as long as you're fair to us. There is place for everyone.
 
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