LoadLink Monopoly

chica123

Site Supporter
#22
There are plenty of things I dislike about Loadlink. When I mention these things to them, I am immediately shut down. They do not take well to suggestions from customers. They do however, call on a constant basis and start out the conversation by saying they are calling to see if we are satisfied with the service. They quickly move on to trying to sell me services I do not want. I have told them so many times I can't even remember to stop calling me to sell me services. Yet, they continue to call. If there was any other viable service that I could change to, I would. However, as it has been stated previously, there are not really any other providers I have found that have the same customer base as Loadlink. They are, for sure, in an enviable position.
 
#25
Life is all about choices and unfortunately in Canada if you need freight the Link is pretty well your only choice. Other boards do show Canadian freight like Internet truckstop etc but most of it is useless.
and i think the government should step in.

Call me crazy, but transport is an essential element of the CAD economy and Load Boards is a key component of it.

They should either investigate why there is no competition or make sure they provide the basic services thier customers may need.

and yes i believe in capitalism but with a limit.

who remembers a Montreal based online platform (https://www.supplychain247.com/company/freightopolis) tried bypassing the link by having truckers post their equipment directly to shippers, (like Expedia or Kayak) they lost millions of $$$ and according to our lengthy conversation with the main decisions makes at that firm, it's Link Logistics and their unfair monopoly who drove them out of business.

it's hard for me to explain all the details on this forum, but i know what i'm talking about and willing to explain to any industry panel or government panel if need be.

for now, only a shared outcry of customers could make a difference, either by ceiling them, e-mailing them, or showing up "together" at their booths at various shows or conferences.
 

lowmiler88

Site Supporter
#26
Henry I personally think that Link has built an incredible business and people have taken runs at them but can't seem to come close, so you have to play to pay because really there is no one else.
 

whatiship

Well-Known Member
#29
A long time ago, in a distant galaxy I was a dispatcher for a long haul truck load carrier. Every day we would use this new invention called a "fax" and send out our back haul needs to dozens of load brokers hoping for a match. The load brokers would do the same to carriers offering available loads. Pretty slick eh? Yes Loadlink has a pretty good hold of the Canadian market, yes their pricing has gone up. Yes, there are not many competitors who can match their service. But until one comes along to give them a run for their money just be thankful that it exists. You would need several full time people to fill your trucks without them.
 
#31
Sounds like everyone agrees with FRTBRKR. They are indeed a Monopoly.
I regretfully disagree- the term monopoly insinuates there is no close substitute - in this case, there is a close and better substitute, but the effort required to manually match transactional freight is greater than most people are willing to put in - laziness on the part of the buyer doesn't constitute a monopoly on the part of the seller.
 

Jim L

Active Member
#33
who remembers a Montreal based online platform (https://www.supplychain247.com/company/freightopolis) tried bypassing the link by having truckers post their equipment directly to shippers, (like Expedia or Kayak) they lost millions of $$$ and according to our lengthy conversation with the main decisions makes at that firm, it's Link Logistics and their unfair monopoly who drove them out of business.
A bunch of people have tried to offer competition to LoadLink but what a load board needs is critical mass. Everybody has to use it or it will not work. To get to critical mass, the provider needs to absorb tons of money in development cost with little or no money coming in for a number of years. As users come on and find very little because the critical mass is not there, they will stop using it and go back to LoadLink effectively creating a vortex where it sucks the life out of the competition. As someone mentioned earlier in the thread, the US load boards suck. Why? - because the majority of Canadian posters are not on it. Remember that the Canadian freight market is only but a sliver of that in the US.

Loadlink has this critical mass and a product that works - not well - but it is functional. They also have other offerings such as DAT and Equifax that from time to time users find useful. Loadlink also has the backing of Transcore in the US.

Freightopolis had a novel idea. I took tons of time to get setup, put all my lanes in, looked at the matches and found nothing after 6 months. Everyday logging in to find nothing found me doing it once per day and then every other day and then once a week. Freightopolis had a great marketing strategy but not enough funds to see it through to even get close to critical mass.

I briefly looked into a software opportunity which would be crowd-sourced much like a load board but found that the numbers require a very long term commitment with a lot of up front money. All it takes is one competitor to beat you to the market, have a better offering or do a better job of marketing and you will be at the same point as Freightopolis.

I think Loadlink is here to stay as the only Canadian outlet unless everyone gets on the bandwagon to try and flip the critical mass to another outlet. They know it and charge accordingly. Your choice is to either pay it or not use it.
 
#34
A long time ago, in a distant galaxy I was a dispatcher for a long haul truck load carrier. Every day we would use this new invention called a "fax" and send out our back haul needs to dozens of load brokers hoping for a match. The load brokers would do the same to carriers offering available loads. Pretty slick eh? Yes Loadlink has a pretty good hold of the Canadian market, yes their pricing has gone up. Yes, there are not many competitors who can match their service. But until one comes along to give them a run for their money just be thankful that it exists. You would need several full time people to fill your trucks without them.
I miss those days!!! For the most part we knew who ran where and who to call!!!
 
#35
LoadLink is the only option in Canada and I DO like that. I don't have to search around ALL others boards. Saves me time = saves me money.
Is it perfect? no. There is no such a thing as perfect when SO MANY people involved.
 

whatiship

Well-Known Member
#36
Very true, it has made finding carriers and loads easier for sure. But is has also created most of the many problems discussed on this site, double brokering, fraud and misrepresentation based on a phoney profile.
In the "old days" we had to look for matches, but we knew them all. No surprises. Today its easier but we deal with untested providers and carriers all the time and take our chances. Kinda like "Tinder for Freight"
 
#37
Very true, it has made finding carriers and loads easier for sure. But is has also created most of the many problems discussed on this site, double brokering, fraud and misrepresentation based on a phoney profile.
In the "old days" we had to look for matches, but we knew them all. No surprises. Today its easier but we deal with untested providers and carriers all the time and take our chances. Kinda like "Tinder for Freight"
-swipe left :)
 

Stats

Members online
3
Guests online
25
Total visitors
28